
PRESS: Live Young Lifestyle | The Long and Short on Eyelashes
Original article can be found at liveyounglife.com. If eyes are the windows to the soul, then eyelashes are the adorning curtains that frame them. You have to keep them healthy and youthful, because as we age, our “curtains” become tattered and old... just like everything else. Ugh! But don’t fret. I’m here to give you some tricks on how to keep your lashes looking like they are still in their youthful prime. So, open your eyes and read how you can keep them, grow them, care

PRESS: Nails Magazine - Amp Up Your Offerings: Permanent Makeup
To go to original article, CLICK HERE. In our fourth installment of our new series, NAILS explores services you can add to your menu to increase your revenue and offer your clients convenience. This month, we take a look at permanent makeup. Who wouldn’t love to save time every Permanent Makeup 101 Permanent makeup, also known as micropigmentation or cosmetic tattooing, is applied via a handheld device that punctures the skin many times per minute with a tiny needle to embed

PRESS: Direct Capital Blog: How to cut Operating Expenses
For many small businesses, regardless of its stage of growth, there are usually a number of standard monthly costs that always seem to dig into the business’ bottom line profits. Whether it’s vendor and supply costs, marketing and advertising costs, human resources costs, or otherwise, these costs are a pain to deal with, yet they are necessary to the fundamental operation of the business. As a company that provides business financing to many different types of companies, we

PRESS: World Renowned Permanent Makeup Artist and Top Orange County MedSpa Announce Partnership
FOR IMMEDIATE RELEASE World Renowned Permanent Makeup Artist and Top Orange County MedSpa Announce Partnership
October 6, 2014 Newport Beach, CA – Master Cosmetic and Corrective Tattoo Specialist Athena Karsant announced that she will be partnering with the Orange County MedSpa Leur Lab. Already having won Best of OC in 2013 for MedSpas, Leur Lab is looking to expand the procedures being offered to their clients by bringing Athena into their location.
“This partnership w

PRESS: Visit Union Square Blog | The Doctors & Cosmetic Specialists of 450 Sutter Street
For almost the last century, Union Square has been the premiere location in San Francisco for all things beauty and fashion. However, Union Square has also been the home to some of the world's most renowned doctors, plastic surgeons, aestheticians and cosmetologists. In 1929, the 450 Sutter building was built and quickly became the elite location for doctors and dentists. Since then, it has been known as the place to go for any kind of medical or aesthetic procedure. I’m luck

PRESS: Athena Receives 2013 San Francisco Award for Permanent Cosmetics
Press Release FOR IMMEDIATE RELEASE Athena -Union Square Receives 2013 San Francisco Award San Francisco Award Program Honors the Achievement SAN FRANCISCO December 11, 2013 -- Athena -Union Square has been selected for the 2013 San Francisco Award in the Permanent Cosmetics category by the San Francisco Award Program. Each year, the San Francisco Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and busine

PRESS: Athena Receives 2013 Best of Beverly Hills Award for Tattooing
Press Release FOR IMMEDIATE RELEASE Athena Karsant Receives 2013 Best of Beverly Hills Award Beverly Hills Award Program Honors the Achievement BEVERLY HILLS December 4, 2013 -- Athena Karsant has been selected for the 2013 Best of Beverly Hills Award in the Tattooing category by the Beverly Hills Award Program. Each year, the Beverly Hills Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business cate

PRESS: Athena Receives 2013 Best of Beverly Hills Award for Medical Spa Clinics
Press Release FOR IMMEDIATE RELEASE Athena & Associates Receives 2013 Best of Beverly Hills Award Beverly Hills Award Program Honors the Achievement BEVERLY HILLS October 21, 2013 -- Athena & Associates has been selected for the 2013 Best of Beverly Hills Award in the Medical Spa Clinics category by the Beverly Hills Award Program. Each year, the Beverly Hills Award Program identifies companies that we believe have achieved exceptional marketing success in their local communi

PRESS: The Mabelline Story | The Beauty of Coupling Permanent Makeup and Traditional Makeup: It All
by: Athena Karsant I remember, as a little girl, watching my mother get dolled up at her vanity each day. I would watch her as the beautiful bright lights surrounded her mirror and dream of the day I would be allowed to do my own makeup. I remember her giving me my very first Maybelline mascara; I must have been 13 years old. With excitement, I brought it with me everywhere I went. After that, I knew I had a love for all things beauty: makeup, hair, fashion, etc. Many years l

PRESS: Waxeline.com | Favorite's Friday: Waxeline
Original article can be found on waxeline.com by clicking here. by Athena Karsant Waxelene is my new favorite for the week. I picked it up at Whole Foods a few weeks ago when I saw it near the checkout line... I guess you could call it an impulse purchase. The ingredients are simple and natural, all while giving the same benefits as vaseline. I figured I couldn't really go wrong with it and at the very least, I would have another chapstick. With the summer weather in full swi